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Our WE Promise^sm Members have full access to all ExitPromise.com Resources and also enjoy expanded features to promote their business and connect with like-minded women entrepreneurs. WE Promise^sm Members also enjoy access to our Learning Café and, if enrolled separately in our WE Promise^sm Academy, to Sageworks ProfitCents^®, a powerful software tool to help women in business understand their company’s financial health, learn what to do to improve day-to-day operations, plan for the future, and ultimately build greater business value.

Latest Articles and Posts:

It’s Not About You! (in: Woman Entrepreneur Blog | Growing and Selling a Business): Tweet
By Holly A. Magister, CPA, CFP®
Not long ago, one of my dear friends abruptly stated “it’s not about you” after patiently listening to my long story about a business relationship which changed, without warning. I just love this friend and how she was able to candidly share her observation which has proven to be brilliant and incredibly powerful.
Since this conversation with my friend I have given much thought to what she said to me in the context of my situation and have found many more instances where the statement applies perfectly!
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Is Your Business Technology Outdated? (in: Women CEO's | Women Entrepreneurs | Managing Your Business |): By Sylvia Rosen
If there’s still a typewriter in your office, it’s probably time to consider upgrading your business equipment. The fact that you’re reading this article online is a good sign! But frequently, many companies – and even entire industries – can stay tied to older equipment and software.
Sound familiar? If so, you should know that upgrading isn’t as costly as you might think. In fact, the advancements made in practically every avenue of communication equipment more than makes up for the cost and hassle of switching.
Here are three previously-widespread types of office equipment and their modern-day upgrades:
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Are You Paying Enough Attention to What is Becoming Irrelevant? (in: Woman Entrepreneur Blog | Growing and Selling a Business): Tweet
By Holly A. Magister, CPA, CFP®
Why would you pay attention to something which is becoming irrelevant? You are busy. Really busy.
I believe that paying attention to those things around you which are becoming irrelevant may reveal something which will save your company from failure.
Just last week, the U.S. Post Service announced a massive layoff of its workforce for the first time in its history. Why did this happen? It is not because the U.S. Postal Service operated an inefficient business model. In fact, I would argue the U.S. Postal System is one of the most efficient business models in our country. Could you find another business that could deliver your Christmas Cards and letters sent from Maine to California for 44 cents?
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A Company’s Average Gross Revenue is Revealing More than the Obvious (in: Successful Woman | Money on the Table | Make and Save Money Tips ): Tweet
By Holly A. Magister, CPA, CFP®
When we looked closely at your company’s gross revenues in our Money on The Table post, Pareto’s Principle (80/20 Rule) Applied to Women in Business, a few weeks ago, it became clear that sales made to all customers/clients fall into either the 80% or 20% category (below or above the Pareto’s Principle line). Specifically, those customers/clients who appear above the line usually number about 20% of your total, yet they produce 80% of your business’s profit.
This reality can be quite scary, especially when you consider the flip side of Pareto’s Principle.
Think about it for a minute. It’s very likely that the majority of your activities, and consequently your company’s resources, are dedicated to producing a product or service for that part of your customer base that offers little or no profit (the bottom 80% of customers that produce only 20% of your profit). To more fully understand this, it is good to look at the average gross revenue for each of your customers/clients on a yearly basis.
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Promising Ways - December 12, 2012 (in: Women Entrepreneurs | Quotes to Inspire Women In Business |): Tweet

If everything seems under control, you're just not going fast enough.
By Mario Andretti