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By Sylvia Rosen

If there’s still a typewriter in your office, it’s probably time to consider upgrading your business equipment. The fact that you’re reading this article online is a good sign! But frequently, many companies – and even entire industries – can stay tied to older equipment and software.

Sound familiar? If so, you should know that upgrading isn’t as costly as you might think. In fact, the advancements made in practically every avenue of communication equipment more than makes up for the cost and hassle of switching.

Here are three previously-widespread types of office equipment and their modern-day upgrades:

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By Holly A. Magister, CPA, CFP®

When we looked closely at your company’s gross revenues in our Money on The Table post, Pareto’s Principle (80/20 Rule) Applied to Women in Business, a few weeks ago, it became clear that sales made to all   customers/clients fall into either the 80% or 20% category (below or above the Pareto’s Principle line).  Specifically, those customers/clients who appear above the line   usually   number about 20% of your total, yet they produce 80% of your business’s profit. 

This reality can be quite scary, especially   when you consider the flip side of Pareto’s Principle.

Think about it for a minute. It’s very likely that the majority of your activities, and consequently your company’s resources, are dedicated to producing a product or service for that part of your customer base that offers little or no profit (the bottom 80% of customers that produce only 20% of your profit).  To more fully understand this, it is good to look at the average gross revenue for each of your customers/clients on a yearly basis.

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By Jane and Scot Noel, Computers Made Easy, Inc.

Is bigger truly better?  Does the size of your website affect how Search Engines like Google, Yahoo, and Bing see your site?  Do potential customers care if your site is big or small?  The answer to all of these questions is "YES!" (as long as the extra size is put to good use). 

The Psychology of Size

Apart from any other factor, a small website makes your company look small.  If you run a local pizza shop, a cover page and a menu may be all you need.  But if your company manufactures industrial gauges and electronic instruments, a one-page "line sheet" with a few product pictures is a bad idea.

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By Holly A. Magister, CPA, CFP®

Before I share with you part two of my story about my own need to execute the business continuity plan as a result of my sudden and extended illness, I want to thank those of you who reached out to me to express your concern for my welfare.  Thank you.  Truly, I am doing very well and I very much appreciate your good wishes!

As I shared in my last blog post about business continuity planning, the need for a woman in business to plan carefully for a possible unexpected interruption to her business is real.  Things happen.  And when they do, you have no way to go back and say, gee let’s get this or that in place…It’s simply too late.

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By Marshall Davis

For most women entrepreneurs, the seed of a business idea is planted in their mind sometime in their life and slowly germinates in the subconscious. Eventually, the idea will be pulled out and cultivated, sometimes resulting in a successful company, and other times resulting in a failed venture. Before the actual business can take flight, a great deal of planning has to be done to lay the groundwork for success.

Often, a woman contemplating starting a business has a single goal in mind - to quit working for someone else and strike out on their own. This could mean the future woman entrepreneur may be happy with just replacing current income as long as she is making enough money to provide for a good life. But many future women business owners never consider how much potential their idea may have and don’t plan in such a way as to allow for limitless growth.

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