Holly A. Magister, CPA, CFP

Holly A. Magister, CPA, CFP®, is the founder and owner of Enterprise Transitions, LLP, an Emerging Business and Exit Planning firm. She helps entrepreneurs assess, re-align, and accelerate their business with the intent of eventually executing its top-dollar sale.

As a practicing CPA for over 25 years, and Certified Financial Planner, Holly has participated in numerous business transactions. As such, she observed how often business owners became frustrated with the well-intentioned interests of the disparate parties involved in a transaction. Holly soon realized the need for an approach that combined the talents of various professionals, so she created the multi-disciplinary Enterprise Transitions team to focus exclusively on keeping the client’s needs first while planning and executing the sale of a business. Serving many women entrepreneurs, Holly recognized their unique needs and their limited resources. So, she gathered tailored resources to serve their needs and founded Exit Promise LP.

Guided by Holly’s well honed consensus building skills, and talents as a mediator, the Enterprise Transitions team of professionals has decades of combined experience in marketing, operations, tax, legal, estate, and financial planning issues. Working with the Enterprise Transitions Team a business owner can expect to receive the comprehensive help needed to define goals successfully, grow the business profitably, and complete an exit strategy rapidly. Enterprise Transitions has the necessary reach to get things done quickly, correctly, and when it counts!

Inspired by a deep-rooted sense of personal integrity and a commitment to good old common sense, Holly has succeeded in building Enterprise Transitions into an organization that constantly looks to the future. “We begin with the end in mind,” she said. “We’re proactive with our proven process that places a business and its owner(s) in the most strategic and beneficial position possible to succeed now and in the years to come.” Adding that, “When you work with the Enterprise Transitions team you won’t have to shop around for the right resources in the heat of battle.”

Whether you need an advisor to assist you with a growth strategy, or one to design and implement an exit from your business, Enterprise Transitions is well suited to be your partner and advocate. Women Entrepreneurs are offered the opportunity to learn, grow, and sell their business for top-dollar through ExitPromise.Com.

Education and Certifications:

Bachelor of Science—Accounting The Pennsylvania State University, Smeal College of Business
Certified Public Accountant, Pennsylvania
CERTIFIED FINANCIAL PLANNER™
Pennsylvania Life, Health, Disability, & Long Term Care Insurance Licensed Producer

Professional and Community Affiliations:

Pennsylvania Institute of Certified Public Accountants
Mother of Sorrows Church Finance Council, member since 1992
The Municipality of Murrysville Finance Committee, five-year member
PowerLink Advisory Panel member (2004-2007)
Twelve Oaks Homeowner’s Association Board member (2002-2008)

www.EnterpriseTransitions.com

www.ExitPromise.com

Latest Articles and Posts:

It’s Not About You!: Tweet
By Holly A. Magister, CPA, CFP®
Not long ago, one of my dear friends abruptly stated “it’s not about you” after patiently listening to my long story about a business relationship which changed, without warning. I just love this friend and how she was able to candidly share her observation which has proven to be brilliant and incredibly powerful.
Since this conversation with my friend I have given much thought to what she said to me in the context of my situation and have found many more instances where the statement applies perfectly!
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Are You Paying Enough Attention to What is Becoming Irrelevant?: Tweet
By Holly A. Magister, CPA, CFP®
Why would you pay attention to something which is becoming irrelevant? You are busy. Really busy.
I believe that paying attention to those things around you which are becoming irrelevant may reveal something which will save your company from failure.
Just last week, the U.S. Post Service announced a massive layoff of its workforce for the first time in its history. Why did this happen? It is not because the U.S. Postal Service operated an inefficient business model. In fact, I would argue the U.S. Postal System is one of the most efficient business models in our country. Could you find another business that could deliver your Christmas Cards and letters sent from Maine to California for 44 cents?
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A Company’s Average Gross Revenue is Revealing More than the Obvious: Tweet
By Holly A. Magister, CPA, CFP®
When we looked closely at your company’s gross revenues in our Money on The Table post, Pareto’s Principle (80/20 Rule) Applied to Women in Business, a few weeks ago, it became clear that sales made to all customers/clients fall into either the 80% or 20% category (below or above the Pareto’s Principle line). Specifically, those customers/clients who appear above the line usually number about 20% of your total, yet they produce 80% of your business’s profit.
This reality can be quite scary, especially when you consider the flip side of Pareto’s Principle.
Think about it for a minute. It’s very likely that the majority of your activities, and consequently your company’s resources, are dedicated to producing a product or service for that part of your customer base that offers little or no profit (the bottom 80% of customers that produce only 20% of your profit). To more fully understand this, it is good to look at the average gross revenue for each of your customers/clients on a yearly basis.
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Business Continuity Planning for Dummies: By Holly A. Magister, CPA, CFP®
Before I share with you part two of my story about my own need to execute the business continuity plan as a result of my sudden and extended illness, I want to thank those of you who reached out to me to express your concern for my welfare. Thank you. Truly, I am doing very well and I very much appreciate your good wishes!
As I shared in my last blog post about business continuity planning, the need for a woman in business to plan carefully for a possible unexpected interruption to her business is real. Things happen. And when they do, you have no way to go back and say, gee let’s get this or that in place…It’s simply too late.
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Look Carefully at What Pareto’s Principle is Telling the Woman Entrepreneur: Tweet
By Holly A. Magister, CPA, CFP®
When applied in a business situation, Pareto’s Principle likely will reveal to the woman entrepreneur that her business is serving (at least) two very different sets of customers/clients. And in trying to do so, she and her staff will suffer anxiety, frustration, and the loss of company profit.
So what is the Woman Entrepreneur to do?
First, I have found that most business women are empowered by knowing exactly how their business’s two sets of customers/clients impact their Profit and Loss Statement.
So let’s start with the basics! Over the next four Money on the Table posts, you will need your calculator. Please don’t panic—none of you will have to take a test or need to call your Accountant. We are going to break down facts and figures in very simple terms found in your existing Profit and Loss Statement and Customer Sales records to shine the light on where you are making and where you are losing money. Ultimately, we don’t want you to leave Money on the Table.
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