Brian Cubarney, Founder and CEO, ClearBrands, Inc.
Brian Cubarney is CEO of ClearBrands, a brand marketing firm he founded in 1999. Cubarney works with CEOs of privately held companies—entrepreneurs who seek to build remarkable, profitable businesses that are unique in their industry. He is often referred to as "Business Vision Manager"; an informal title more than one client has given him.
Cubarney is most known for his creation of Phase Zero™ – the 1 or 2-day planning retreat process designed to help client teams rapidly develop, market test and launch new business, product and service concepts—in as little as 30 days. Businesses have utilized Phase Zero for projects ranging from launching a new business, re-vitalizing an existing business brand, to creating, “packaging” and marketing new products and services. The Phase Zero process affords businesses an ability to think big, start small and fail fast, greatly minimizing their risks while enabling innovation and fresh thinking.
Cubarney and his team are usually engaged for one or more of the following topics:
- Renewing or upgrading a tired or outdated company brand
- Creating a more competitive marketing strategy
- Simplifying a complex business idea or message
- Developing and "packaging" a unique process, product or service idea
- Writing, designing and developing crisp, relevant marketing materials
Brian has spent 20 years guiding business branding and marketing initiatives for companies of all sizes, from Fortune 500 corporations to funded start-ups and non-profit agencies. He is an experienced group facilitator, communicator and problem solver skilled in compression planning and lateral thinking systems.
Cubarney sits on the Boards of Directors for YMCA Camp Kon-O-Kwee and Mon Yough Community Services. He lives in Zelienople, PA with his wife and three children.