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5 Fatal Errorsto Avoid When Starting a Business
By Holly A. Magister, CPA, CFP®
Just a few days before everyone rings in the New Year, I have a ritual that I undertake and enjoy immensely. It doesn’t involve highly caloric food, expensive Champagne or making a resolution.
I have shared my New Year’s ritual with successful entrepreneurs and have always received a positive response. It’s really simple. It requires you to ask yourself three questions. What happens next, is up to you.
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Are you? If you are like most of our woman entrepreneur clients, you are looking back over the past year and wondering how you survived it.
If you’re reading this blog, I can only assume that you did survive. And maybe, despite all of the turmoil, you may find your company, your family, and yourself in a position where all are about to thrive!
How exactly does that happen? How does an entrepreneur go from fighting for survival to prosperity? Well, I have a theory to explain this entrepreneurial reality and have a few “real life stories” to share…
Just recently, one of my colleagues Bernadette, whom I have known for several decades, called me for help. As I listened intently on the phone, this successful woman entrepreneur shared with me that one of her biggest clients said something to her that was devastating. Before she even began to share her story with me, I could tell by the tone of her voice she was very upset.
She went on to tell me that she had been working for more than three years very closely with a client and his growing business. Bernadette and her company of six professionals provide IT services. She explained to me that because of the client’s explosive growth over the recent couple of years, the challenges and level of service necessary to support this business owner were great. Nonetheless, my friend was always willing to go the extra mile and was very grateful for the business. Likewise, this business owner appreciated and often publically thanked Bernadette for the work that she and her employees did for him.
As my friend explained to me her involvement with this client’s business, I could hear the pride in her voice. In between the tears.