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By Brian Cubarney, Founder and CEO, ClearBrands, Inc.

A poll was taken recently that asked a large group of people the following question: If you had to flee your burning home, and could only take one type of possession, what would you take? Ninety-three percent  of people said they would take their family photos.

We often wonder what would happen if we asked business owners the same thing. Well, sort of. Let’s forget the burning building. It’s the importance of one possession (your marketing message) that is really powerful – the idea that you have to choose one thing that is the most meaningful marketing message to your businesses and your clients.

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